— PROJECT NAME

Trumask



— ROLE

Art Direction

Graphic Design

Branding

Packaging

UI /UX



— DATE

2019-2021

Due to impact of the Covid, the Global in US was working from home and global requested assistance from Cimpress china to complete the project of Trumask online customization , which was at the highest level, with direct responsibility for implementation by senior management. Therefore, Cimpress China has a three-person team of CEO, supply chain director, and design director to work on mask selection, brand design, packaging design, pattern design, factory production, proofing, color management, and logistics. The project achieved top 3 results in the United States market in a period of 1 year, with a turnover of 15 billion dollars.